Context Switching Cost
Scientific citation: Mark, G., et al. (2008). The cost of interrupted work: More speed and stress. Proceedings of the SIGCHI Conference on Human Factors in Computing Systems.
Scientific Definition
The hidden cognitive penalty incurred when shifting attention from one task to another before completion. Each switch leaves 'attention residue' in working memory, slowing processing speed, increasing error rates, and draining prefrontal glucose reserves.
Historical Origin
Quantified by Dr. Gloria Mark at the University of California, Irvine. Mark's studies revealed that knowledge workers are interrupted or switch tasks every 3 minutes on average, taking an average of 23 minutes and 15 seconds to return to the original focus state.
Pip isolates your attention by encouraging single-tasking sprints. By displaying only your top three commitments and removing all app notifications, Pip prevents context switching and shields your cognitive flow.
Build science-backed habits
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